The handbook of communication and corporate social responsibility

Bibliographic Details
Erscheint auch als: The handbook of communication and corporate social responsibility, 1. publ., Chichester : Wiley-Blackwell, 2011, XXI, 585 S., 1444336347
Other Editions: The handbook of communication and corporate social responsibility
Authors and Corporations: Ihlen, Øyvind (Editor), Bartlett, Jennifer L. (Editor), May, Steve (Editor)
Title: The handbook of communication and corporate social responsibility edited by Øyvind Ihlen, Jennifer L. Bartlett, and Steve May
published:
Chichester, West Sussex; Malden, MA; Oxford: Wiley-Blackwell, [2011]
Physical Description:1 Online-Ressource (xxi, 585 Seiten)
ISSN/ISBN: 9781118083246
9781444336344
1444336347
1118083245
Summary:"This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management"--
"While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing recommendations and demonstrating how the communication disciplines can make contributions to central research gaps in the CSR literature. Contributions from leading scholars in public relations, organizational communication, reputation management, marketing and management show how theories of discourse, internal communication, cognitive psychology, reputation and rhetoric enrich our understanding of CSR communication and how this influences the way organizations should be managed"--
Type of Resource:E-Book Electronic books
Source:Verbunddaten SWB
Notes:Includes bibliographical references and indexes. - Print version record
Language: English