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Markenwert und Markenwertermittlung: eine systematische Modelluntersuchung und -bewertung

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Authors and Corporations: Bentele, Günter (Other), Buchele, Mark-Steffen (Other), Hoepfner, Jörg (Other), Liebert, Tobias (Other)
Title: Markenwert und Markenwertermittlung: eine systematische Modelluntersuchung und -bewertung/ Günter Bentele ...
Edition: 1. Aufl.
published:
Wiesbaden: Dt. Univ.-Verl., 2003
Physical Description: XI, 208 S; graph. Darst
Part of: Gabler Edition Wissenschaft
ISBN: 382447946X
9783824479467
Type of Resource: Book
Source: Verbunddaten SWB
Notes: Literaturverz. S. 171 - 208
Language: German
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