@book{ 0-504118811, title = {Handbuch Unternehmenskommunikation}, author = {Piwinger, Manfred and Zerfaß, Ansgar}, editor = {Piwinger, Manfred}, editor = {Zerfaß, Ansgar}, address = {Wiesbaden}, publisher = {Gabler}, year = {2007}, edition = {1. Aufl.}, isbn = {3409143440}, isbn = {9783409143448}, language = {German}, note = {Literaturangaben}, url = {http://deposit.dnb.de/cgi-bin/dokserv?id=2713823&prov=M&dok_var=1&dok_ext=htm}, url = {https://swbplus.bsz-bw.de/bsz250624036inh.htm}, url = {https://katalog.ub.uni-leipzig.de/Record/0-504118811} }