The handbook of communication and corporate social responsibility

Bibliographic Details
Online-Ausg.: The handbook of communication and corporate social responsibility, Chichester, West Sussex : Wiley-Blackwell, 2011, Online Ressource (XXI, 585 S.), 9781444351125
Online-Ausg.: The handbook of communication and corporate social responsibility, Chichester, West Sussex : Wiley-Blackwell, 2011, 1 Online-Ressource (xxi, 585 Seiten), 9781118083246
Online-Ausg.: The handbook of communication and corporate social responsibility, Chichester, West Sussex : Wiley-Blackwell, a John Wiley & Sons, Ltd., Publication, 2011, 1 Online-Ressource (XXI, 585 Seiten), 9781118078662
Authors and Corporations: Ihlen, Øyvind (Editor), Bartlett, Jennifer L., May, Steve
Title: The handbook of communication and corporate social responsibility edited by Øyvind Ihlen, Jennifer Bartlett, and Steve May
Edition:1. publ.
published:
Chichester; Malden, Mass. [u.a.]: Wiley-Blackwell, 2011
Physical Description:XXI, 585 S.; Ill., graph. Darst.
Part of: Handbooks in communication and media
ISSN/ISBN: 1444336347
9781444336344
9781444351125
1444351125
9781118083246
1118083245
9781118078662
9781118078730
9781118083239
1118078667
1118083237
111807873X
Summary:"While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing recommendations and demonstrating how the communication disciplines can make contributions to central research gaps in the CSR literature. Contributions from leading scholars in public relations, organizational communication, reputation management, marketing and management show how theories of discourse, internal communication, cognitive psychology, reputation and rhetoric enrich our understanding of CSR communication and how this influences the way organizations should be managed"--
"This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management"--
Type of Resource:Book
Source:Verbunddaten SWB
Notes:Includes bibliographical references and index. - Enth. 28 Beitr
Language: English