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Public relations and communication management: current trends and emerging topics
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Titel: | Public relations and communication management: current trends and emerging topics/ edited by Krishnamurthy Sriramesh; Ansgar Zerfass and Jeong-Nam Kim |
Teilwerktitel: |
Introduction: Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim Furnishing the edifice : ongoing research on public relations as a strategic management function: James E. Grunig Feminist phase analysis in public relations : where have we been? where do we need to be?: Larissa A. Grunig The relationship between public relations and marketing in excellent organizations : evidence from the IABC study: James E. Grunig & Larissa A. Grunig Refurnishing the Grunig edifice : strategic public relations management, strategic communication and organizational leadership: Nigel M. de Bussy Symmetry, social media, and the enduring imperative of two-way communication: Sandra Duhe & Donald K. Wright Aligning public relations with the demands of globalization : conceptual foundations for a theory of global public relations: Krishnamurthy Sriramesh, Yunna Rhee, & Minjung Sung Situational theory of problem solving and its new research : conceptualizing publics and communication, leadership & conflict: Jeong-Nam Kim & Lan Ni Measuring the edifice : public relations measurement and evaluation practices over the course of 40 years: Fraser Likely & Tom Watson Strategic communication and conflict resolution : contributions to institutionalization in public relations: Kenneth D. Plowman & Robert I. Wakefield Power and influence in public relations: Bruce Berger & Bryan Reber A philosophy of reflective ethical symmetry : comprehensive historical and future moral approaches in the excellence theory: Shannon Bowen & Tiffany Derville Gallicano Globalization, public relations, and activism for social change : a culture-centered approach: Mohan J Dutta The effects of organization-public relationship types and quality on crisis attributes: Chun-ju Flora Hung & Yi-Ru Regina Chen Public relations historiography : perspectives of a functional-integrative stratification model: Guenter Bentele Organizational contexts and strategic impacts: Dejan Vercic & Ana Tkalac Vercic Institutionalization, organizations, and public relations: Anne Gregory, Emanuele Invernizzi, & Stefania Romenti Strategic communication : pillars and perspectives of an alternative paradigm: Derina R. Holtzhausen & Ansgar Zerfass The Pretoria school of thought : from strategy to governance to sustainability: Estelle de Beer, Benita Steyn, & Ronel Rensberg The Grunig legacy in academic studies and professional practice in Latin America: Maria Aparecida Ferrari The process of conducting the excellence study : a personal reconstruction of leadership: David Dozier & Lou Williams The influence of excellence : a citation analysis of excellence study in public relations scholarship, 1992-2011: Yi-Hui Christine Huang & Joanne Chen Lu |
Ausgabe: | 1. publ. |
veröffentlicht: |
New York [u.a.]:
Routledge,
2013
|
Umfang: | XXXIX, 389 S; Ill., graph. Darst., Kt |
ISBN: |
9780415630900 9780415630894 9780203079256 0415630894 0203079256 0415630908 |
Format: | Buch Aufsatzsammlung |
Quelle: | Verbunddaten SWB |
Sprache: | Englisch |