The Routledge handbook of strategic communication

Bibliographic Details
Authors and Corporations: Holtzhausen, Derina (Editor), Zerfaß, Ansgar (Editor)
Title: The Routledge handbook of strategic communication ed. by Derina Holtzhausen and Ansgar Zerfass
Edition:1. publ.
New York, NY. [u.a.]: Routledge, 2015
Physical Description:XXIV, 596 S.; Ill., graph. Darst.; 26 cm
ISSN/ISBN: 0415530016
Summary:The Routledge Handbook of Strategic Communication provides the first comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the sections in the volume cover: Conceptual foundations-Institutional and organizational dimensions-Impact of organizational variables-Domains of practice-Outlooks for future studyAn international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
Type of Resource:Book
Source:Verbunddaten SWB
Notes:Enth. 37 Beitr
Language: English