Legends in Marketing: Philip Kotler

Bibliographic Details
Authors and Corporations: Sheth, Jagdish N.
Title: Legends in Marketing: Philip Kotler / Edited by Jagdish N. Sheth.
New Delhi : SAGE Publications India Pvt Ltd : [distributor] SAGE Publications Ltd : [distributor] Footprint Books : [distributor] Footprint Books : [distributor] Academic Marketing Services (Pty), 2011.
Physical Description:9 Items (2435p.) ;; 24x18 cm.
Part of: Legends in marketing
ISSN/ISBN: 9788132105190 (hbk.) :
8132105192 (hbk.) :
Summary:Providing insight and historical perspective into one of the greatest marketing thinkers of the 20th century, Philip Kotler, this set reproduces seminal works and includes an interview with the legend.
Type of Resource:Book
Source:PDA Print Nielsen
Notes:9 Hardback. Contains 9 Hardbacks
Language: English