The loyalty of television viewing: How consistent is TV viewing behavior?

Bibliographic Details
Authors and Corporations: Brosius, Hans‐Bernd, Wober, Mallory, Weimann, Gabriel
Title: The loyalty of television viewing: How consistent is TV viewing behavior?
In: Journal of Broadcasting & Electronic Media, 36, 1992, 3, p. 321-335
published:
Informa UK Limited
Physical Description:321-335
ISSN/ISBN: 0883-8151
1550-6878
Type of Resource:E-Article
Source:Informa UK Limited (CrossRef)
Language: English