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The Utility of Exemplars in Persuasive Communications
| Authors and Corporations: | , |
|---|---|
| Title: |
The Utility of Exemplars in Persuasive Communications |
| In: | Communication Research, 21, 1994, 1, p. 48-78 |
| published: |
SAGE Publications
|
| Physical Description: | 48-78 |
| ISSN: |
0093-6502 1552-3810 |
| DOI: | 10.1177/009365094021001004 |
| Type of Resource: | E-Article |
| Source: | SAGE Publications (CrossRef) |
| Language: | English |