The Utility of Exemplars in Persuasive Communications

Bibliographic Details
Authors and Corporations: BROSIUS, HANS-BERND, BATHELT, ANKE
Title: The Utility of Exemplars in Persuasive Communications
In: Communication Research, 21, 1994, 1, p. 48-78
published:
SAGE Publications
Physical Description:48-78
ISSN/ISBN: 0093-6502
1552-3810
Type of Resource:E-Article
Source:SAGE Publications (CrossRef)
Language: English