TY - JOUR TI - The Utility of Exemplars in Persuasive Communications T2 - Communication Research VL - 21 IS - 1 SP - 48 EP - 78 AU - BROSIUS, HANS-BERND and BATHELT, ANKE PB - SAGE Publications PY - 1994 PY - 1994 LA - English SN - 0093-6502 SN - 1552-3810 UR - http://dx.doi.org/10.1177/009365094021001004 UR - https://katalog.ub.uni-leipzig.de/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTE3Ny8wMDkzNjUwOTQwMjEwMDEwMDQ ER -