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Format Effects on Comprehension of Television News
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Titel: |
Format Effects on Comprehension of Television News |
In: | Journalism Quarterly, 68, 1991, 3, S. 396-401 |
veröffentlicht: |
SAGE Publications
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Umfang: | 396-401 |
ISSN: |
0022-5533 |
DOI: | 10.1177/107769909106800310 |
Zusammenfassung: | <jats:p> An experiment finds that comprehension of television news is enhanced by use of film (versus only “talking heads”) and by mixing up formats in the sequence in which news is presented. Comprehension was lowest for talking head items in programs with unvaried format and best for film items in mixed format newscasts. </jats:p> |
Format: | E-Article |
Quelle: | SAGE Publications (CrossRef) |
Sprache: | Englisch |