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Perception of performance and importance to consumers agro-industry of family companies in the northern region of Rio Grande do Sul state
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Titel: |
Perception of performance and importance to consumers agro-industry of family companies in the northern region of Rio Grande do Sul state |
In: | Ciência Rural, 47, 2017, 5 |
veröffentlicht: |
FapUNIFESP (SciELO)
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ISSN: |
0103-8478 |
DOI: | 10.1590/0103-8478cr20151399 |
Zusammenfassung: | <jats:p>ABSTRACT: The aim of this study was to identify the strategic direction of agroprocessing enterprises and the level of compliance with consumer requirements, as well as the position of agro-industry enterprises in relation to their primary competitors. To this end, a survey was performed, which included nine family agro-industry enterprises from the Northern region of Rio Grande do Sul (RS) and their respective buyers. For this research, the Importance-Performance Matrix methodology described by SLACK (2002) was used. The strategy of the analyzed agro-industry enterprises relies on differentiation, presenting most of the items studied in accordance with consumers’ demands. Consequently, they are not at a disadvantage to their competitors in most criteria that consumers consider fundamental at the time of purchase.</jats:p> |
Format: | E-Article |
Quelle: | FapUNIFESP (SciELO) (CrossRef) |
Sprache: | Unbestimmt |